This campaign goes out to help the innocent kids and families in the horrible war between Israel. The profits for this bracelets goes to NON-profit orginazations to aids with clean water, hospital aid and overall help. 
 
The 50% goes to Palestine Red Crescent Society. It is a humanitarian organization that is the International Red Cross and Red Crescent Movement in the State of Palestine, which includes the West Bank, including East Jerusalem, and the Gaza Strip.
Read more at their website at HERE